Inmagine is the signature collection of Guocera. A new brand aimed to inspire interior designers with its stunning series realted to four trends: urban heritage, nature inspire, modern scandi and stylish luxury. The graphic environment of Inmagine arises from the idea of letting the imagination run free, playing with the elements and building a whole new universe. Independent elements converged in one, as happens with interior designers, designers and architects who take some different elements, put them together and create complete projects. 

For this work we have relied on the geometric pieces that children use to build and play with pieces that must be placed carefully and meticulously and end up forming a unique universe. We mixed this idea with the idea of interior designers and architect building up a new project and that’s how Inmagine world appears. 

For the cover of its general catalogue we played with the identity elements while in the interior pages we go for a more minimal and sophisticated style to enhance and highlight the product and the application of the identity is here very subtle. We made photo shootings to include in the catalogue real pictures of the tiles and also developed 3D photorealistic renders with Inmagine product applied.  

With all these elements we created elegant layouts and interior pages avoiding decorative elements so the customer could pay more attention to a product’s beauty and its design details. 

Guocera’s brand strategy defines designer and architect collectives as its main targets. The idea of creating an Inmagine magazine aims to inspire, as well as position the brand in these groups imaginary as a generator of trends in the ceramic and porcelain tile industry.

The client requested to execute the magazine’s art direction, content generation and graphic design. Even of all its copywriting and editorial content.

Inmagine, the inspirational magazine by Guocera. The editorial design is based on the classic interior design magazines, but with the dynamic and brave twist the brand has in its identity.

The project revolves around four trends we previously defined, creating four inspiration universes linking their products with aesthetic trends we find in the market.

We used the collage technique and the product moodboards. Which are tools used in graphic design to quickly visualize images and words in the same canvas, as a brainstorming way of capturing aesthetic influences, which is the main magazine’s target.

Making a magazine with self-creation content is always a challenge, the reader’s perception and entertainment must be taken into account page by page. We are deeply satisfied with the result, we can’t wait to see it on the streets!