IDENTITY | WEBSITE DESIGN PROJECT FOR CERAMIC TILE COMPANY
Imaginative, innovative, intelligent. This is the new Zirconio website. Reimagining the Industry Standard.
For the development of this site rather than simply focusing on just visual appeal, We took an interest in adding and improving on the mechanics of how the website works, with the intention of making the experience more inclusive to visitors. Firstly making the site more social, we added news segments and updates from the company to give a greater access and a direct connection between Zirconio and individuals.
We developed product selectors that allow customers to define what ceramic they are looking for, be it a certain colour, pattern, material, texture or size, streamlining how products are picked. In addition we created a revolutionary product configurator known as ‘Imaginator’ to inspire users and help them visualise any of the Zirconio catalogue of products in a variety of different environments.
Each page is designed to implement a more complex scripting than normal allowing for the website to re-arrange itself when the browser window changes size, meaning that the website can work in small windows, or tablets & smartphones without the need for a mobile version.