A full campaign was developed for the promotion of Dongpeng's new range of products which includes from advertising elements to a complete selection of merchandise. This video was the start point of the whole communication campaign and it seeks a specific audience: architects and prescribers. The location selected for filming the video was the perfect one, an architect studio in which it could be possible to praise the strengths of the new product with a clear speech and familiar tone.
Marble+ new range of materials with both the decorative effect of marble and the high performance of porcelain tile, and also eco-friendly. Through the digital inkjet printing process with soluble salt, incredible colour, detail and veining are uniquely and beautifully produced on every tile.
The aim was to highlight the features that made this product appealing to the audience, catching their attention through a unique and bold campaign that spoke directly to the spectators.
By taking care of the aesthetic and the environment we developed a very simple and minimalistic approach, using a simple colour palette in greyscale to not interfere the message. With a portrait of a real architect using and discussing the product in his studio and also with beautiful interiors we showcased the multiple options available for Marble+.