TRIBUTE | Harley Davidson, Rumble design for a strong brand

Since 2008 we find in Milwaukee the Harley Davidson Museum. An architectural complex designed by the team of architecture and interior design of Pentagram studio. A project that represents a piece of history, culture and technology of this American company, part of the identity of the country.

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The architectural work has focused on the representation of the brand image throughout the building. Giving an industrial and solid look inspired by the original factory settings of a Harley motorbike.

The typography and corporate color have been applied in a surprising and always integrated manner, causing an environment with its own style.

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The exhibition takes full advantage of the beauty of machines, from all periods and styles. Always design to serve the exposed part.

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In this room, we find what could be jewels. Light as jewels, Harley Davidson motorcycles engines and its exploded view offers a new point of view of this amazing machines.

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One aspect that has special care is the general atmosphere and lighting in each room. Worn wood contrast with the neat glasees and clean lines.

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The orange color is part of the brand identity, accompanies the viewer throughout the museum. There are permanent and temporary exhibitions, so the museum has always something new to offer.