The project is broken down below represents a perfect example of the overall design. Developed by Pentagram Studio for Arizona Cardinals, this work brings force, unity, identity, clarity, cleanness and modernity to all that is around this american football team.
The majesty of the light letters at the parking give a first impact and open communication to be breaking down inside the stadium.
This is an epic corporate image work developed using few, but very strong resources.
We can find from architecture to branding, through interior design, product design and advertising.
A particular relevance has the signage that guides the viewer on stage and gives authority to the stadium.
The 3D body letters provides quality and strength to the design.
In this stunning view of the stadium we see the gigantic dimensions of the prints.
This is a resounding and full work that joins unity to all the supports thanks to an indisputable font and color choice.
Informative and infographics panels enrich the viewer's visit and bring unity and feelings.
The surfaces and supports on which the brand appears seem endless.
The large size and monumentality of the prints are continuous in a space like a stadium, so powerful and impactful outcome is assured.
Even the upholstery is custom, based on the patterns of game tactics.
The use of resources that are arranged denote wit and surprise.
The identity of the Arizona Cardinals has been best exemplified by the whole experience of watching a football game in their stadium, as their image accompany visitors at all times.