Casa da Musica has the privilege of being one of the best and most active concert halls of Europe. Placed in Porto (Portugal), is home every year of more than 300 activities focused on all areas of culture, but with special emphasis, of course, in music.
In 1999 it was announced that Porto and Rotterdam would be named as the European Capital of Culture in 2001. In view of this great event was organized a private contest between five renowned studios to construct a building for culture in a emblematic area of the city.
A Portuguese architect has to design a building for the Dutch city , while a Dutch architect had to work in the portuguese city. Thus, Alvaro Siza was commissioned to work on Dutch soil , while the winner for Porto was the recognized and controversial architect Rem Koolhaas.
The first major approach was that Casa da Musica was behaving had to be like a living organism within the city . Be always open and be provided to the citizens, and not just because of sporadic open shows. The second approach was to achieve a greater connection between the audience and the artist, breaking the barriers that are often generated and dividing each other. Ending with this myth and to establish a closer relationship between they two.
The architect found the solution in an accessible building and at the same time exclusive , full of unique and heterogeneous spaces, shared by visitors and artists.
The exterior surface, sober ore ven industrial contrasts with the colors of the interior spaces, full of unexpected textures that interact with the Portuguese tradition. Light also plays a leading role in this project, despite appearing opacity and hermeticism, Casa da Música is full of light during the day thanks to several windows located with surprising rightly.
Moreover, the graphic design that surrounds this project continues to be at the level of such building. The study commissioned to bring identity to Casa da Musica was Sagmeister & Walsh , from acclaimed designers Stefan Sagmeister and Jessica Walsh.
In the branding , the task is solved in a fairly typical but with a twist that has set the trend mode. The architecture of the building is used , with its strong polygons as a logo, but this time one brand has lots of versions, as many as views of the building.
In line with the dynamic polymorphic logo , has been designed a software that can add color to the brand depending on the support on which will be applied.
The result is an ingenious way of recyclable design and constantly renewed , with many versions , so many applications as are necessary.