First of all: a warning. If you are reading this during lunch time, perhaps you would prefer to skip this post and head straight to the next one. We are going to talk about a very controversial topic: crap. Tons of it.

But this is a design blog, so we will put you in context: the Museo della Merda – or Museum of Shit – is our last Milan crush. This museum showcases projects that span between art and technology, but are all in some way linked to the reuse of organic waste. 

The museum is located at the Castelbosco dairy farm in the Picenza province of northern Italy, where 2,500 cows produce 30,000 litres of milk as well as 100,000 kilograms of dung. Together with architect Luca Cipelletti, curator Gaspare Luigi Marcone and gallerist Massimo Valsecchi, Locatelli created a museum inside a late-medieval castle on the site to showcase the potential uses and benefits of the waste material.

The Shit Museum produces ideas, exhibitions, objects and projects. And now it has invented and registered MERDACOTTA, a material which brings together the principles of transformation and sustainability underpinning its cultural and scientific values. With a variable blend of dry dung, straw, farm waste and clay – depending on the items to be produced – MERDACOTTA is the raw material used for the production of objects for our contemporary living.

Dry dung – the main element to be found in MERDACOTTA – is the result of a process that rids the excreta of the Castelbosco cows of methane (used instead to produce energy and heating for the Museum) and urea, hence making it entirely odourless. This is a waste product which is thus reused and transformed thanks to its coupling with Tuscan clay of the very finest quality.

The idea behind the first Shit Museum branded products is that of going “back to basics”.