If a pop-up shows when you’re browsing the internet you will probably be mad, but what if it was a pop-up store in the middle of Vitra Campus?
That’s what Diébédo Francis Kéré has done with Camper’s latest ephemeral structure: a pop-up store in Weil am Rhein. The African designer has surprised the world the last year with his most recent projects, featured at Vitra Design Museum. But this project is special, because it lets visitors feel Kéré’s work.
It is also the pretext –in a good way– to present a United Nations program called Ethical Fashion Initiative, where work between African traditional craftwork and prestigious brands, like Camper, will be encouraged. Is a way to tell the stories from countries like Ethiopia, Haiti or Burkina Faso, where Diébédo Francis Kéré is from.
The structure has round walls, with a hemispherical exterior and interior. In the middle, a circular shelf shows the latest designs by Camper, some of the Life on Foot exposition and a profesional shoemaker doing his work live in the store.
Camper’s “identity through diversity” philosophy is clearly reflected with this exposition and the previously mentioned UN program. It is the first –of many, we hope– collaboration between Vitra and Camper, but their similarities are proven to exist and make a future collaboration even more possible than before.
It will be open until September 18th in Vitra Campus, at the German town of Weil am Rhein.