TRIBUTE | Brazilian Architectural Immersion

The Brazil Pavilion at Milan Expo 2015 is what architecture is supposed to be: fun.

The last project commissioned by APEX-Brasil and built by Studio Arthur Casas, Atelier Marko Brajovic and Studio Mosae for the Milan Expo is more than a contemporary building. It is a mix of high technology, information, interaction and learning.

In a combination of architecture and scenography, the goal was to transmit Brazilian values to the visitors of the Italian exposition. It was intended to be the meeting point for the public, the place where people were together.

The pathways are mixed with several plant species cultivated in Brazil and the metal structure is painted with “earthly colors”. Even the gradual transition between inside and outside is meant to be a representation of their culture.

The building is a network that links and represents the huge amount of cultures and pluralism present in the country. This metaphor is materialized, literally, with a net. An structure intended to be a large resting point for visitors to relax and discover a new way to enjoy the exposition.

 The interior is where the agricultural values of the Brazilian people are really tangible. The spaces are distributed by themes, including nutrition, family agriculture, forestry, farming and livestock. Every space has interactive tables, contained by the pathways visitors have to follow, inspired by the curves of the Amazon River. 

But sustainability is not just the concept of the building, it’s actually implemented in it. The modules are designed with prefabricated materials that ease the construction and deconstruction system. All the materials are certified and recyclable. And even the water is meant to be reused.

The Brazilian Pavilion is not just a building that tries to stand out among the others, is a building designed to be the place that breaks the ice and starts new relations. Is the perfect representation of the values of Brazilian people and the way the whole society should behave with each other.