The total ephemerality, a Museum that only lasts 24 hours.
The 24-hour Museum is a social laboratory, with three different purposes. Three different spaces dedicated to investigate "rituals" as the designers call them. It is a collage of spaces of diverse sizes.
It represents spaces that run from classic 18th century museums to Hitler’s Haus der Kunst propaganda machine, in Munich; from art storages to pristine white cubes; and finally representing the commercialization of public museums, inaccessible but precious, located in the ground floor
It takes place at the modernist Palais d’Iéna, built between 1936 and 1946, home of the French "third Chamber". And it has been built by AMO, the experimental counterpart of OMA, the famous international architectural partnership, designers that desiced to mix the museality of the imaginary sculptures, the purity of the exposition spaces, the propaganda of the Nazi Germany and the hiddenness of the museum archives.
The three sequences happen throughout 24 hours. In the first one they represent a giant, contemporary, pink neon cage, which hosts Vezzoli (imaginary) statues and a private dinner. The statues are classical-looking foamboard figures with modern celebrities faces stuck on.
The second one is the Classic and Propagandistic, with red curtains, cased in curved, cement staircases. It's the area designed to the cocktails.
And the third one is the storage inspired by the inaccessible museum archives, the forgotten storage, located in a hidden part of the museum floor. The "Salon des Refusés" is a small scale disco, accesible between green velvet curtains.
Museum meets social experiment meets ephemeral architecture. All that in 24 hours. It is the Museum that never was, it's so ephemeral that is non-existant. Thank God we have pictures.