Marble + is a new collection exclusively developed by Dongpeng. The product range includes a premium selection of marble reproduction ceramics. The colour, detail and veining of every tile is uniquely and beautifully reproduced due to their technology components.
The high performance of the unglazed porcelain, together with the protective layer created through the printing process, make the product suitable for both exterior and interior applications and that's why this product is aimed on the contract market like architects and prescribers.
We focused our efforts on creating a complete set of product promotion tools that were ideal for this target - architects and prescribers-.
First of all we designed the catalogue for the new Marble + collection, the traditional and perfect sale tool.
We also designed the finishing folders and a series of desk tools.
One of the most complete tool, perfect for the target, was the architect box. It includes all the samples and necessary information about the product.
Other original and practical desk tool was the sample chart that we created to show all the marble designs of Marble +.
And finally: the special product displays for shops. Our goal was to design something different from the typical product displays, creating an special space for Marble + in the shops, instead of a traditional sale tool. That's why we proposed the creation of a modular product display similar to a piece of furniture: a kind of wardrobe where you can find sliding panels with large product samples, a desk to examine the Marble + collection and also a module that includes a mock-up to show the product applied in a real space.
The design work of that product promotion tools is a part of a bigger project for Dongpeng where we also created the visual identity of Marble + and a commercial video for its advertising campaign.
Category: PRODUCT PROMOTION