During the past year, our studio was involved in the redesign of the visual identity of the bathroom equipment, Baños 10. Currently, the company has a good position in the Spanish market and nowadays is seeking their internationalisation, hence why a new brand identity was conceived to help this purpose.
The final result has been a change of naming, replacing the previous one with b10. This solution, which consists of only three characters and the omission of the letter "ñ" of its original name, makes easier its reading and comprehension in any language. Thanks to the new identity, the change of logo and the choice of colour, freshness and vitality have been provided to the renewed b10.
The process of the redesign of the logo was to reduce its elements to the essentials. Starting from the basis of the aseptic and classic character of the new b10, the main and only element of the logo was a curated typography. The selected typography remains between classic and an ornamental serif and also has organic lines that remind us the movement of the water. To work with the new image we were inspired by water. On one hand, "water" as colour and on the other hand "water" for its freshness and vitality. The result brings together a minimalist, modern and typographic logo that reflects its youth, innovative character and business soundness.
For this renewed identity we have worked from its graphic environment to interior design and stand design for attendance at specialised fairs, including editorial projects such as catalogues and product design consultancy.