Space & Identity | Niro Ceramics Group design stand for Cersaie 2016
Every year we explore, develop and strengthen Niro Ceramics Group's identity and presence in Cersaie. This year we decided to take their unique eclectic aesthetic to the next level by introducing a new structural material: wavy plastic.
The whole exterior was covered with these translucent walls that allowed the visitor to get a glimpse of the inside at the same time that offered the industrial feeling that has characterized the group for the past two years.
For this edition, Zirconio and Niro have separated areas that were differentiated by the shade of colours, scales and showcasing system. Whereas Niro was white, clean and displayed their products in a bold shelving system, Zirconio's area introduced many of their new products in an intuitive way. Black colour was predominant and, as a gesture to their passion for innovation, we builded four scenes inspired in their four product categories.